Traditional Marketing Or Modern Marketing – Best Practices
When you think of expanding your customer base, First bell that should be ringing in mind is to find new customer by marketing. Marketers often get confused on whether to implement traditional marketing or modern marketing techniques to convey the message effectively, in this blog we are answering those questions which arises in the mind of several marketers out there. So, let’s start.
First thing you need to understand is, what these two approaches are.
Traditional Marketing has many angles. Marketing your product or service without using digital means. You can say Offline marketing. These ads are simple & straight forward . It can be useful in targeting local audience & meeting personally to get desired results
Traditional marketing includes:
- Direct Meeting
- Door to Door Advertising
- Tele marketing
- Newspaper Ads
- TV commercials
- Billboard Ads
Traditional marketing holds its space in the advertising world it is said to be proven & tested way of targeting audience and get the maximum output. There is a reason why traditional marketing is still in place in this tech obsessed world. It has its own impact over the audience.
But you will find traditional marketing expensive & not being able to monitor and manage your ad campaigns. You will have to learn to use the tools that are available to you and utilize them constructively.
You have to know the timing when to place an advertising campaign & means that you choose to get your message out in public to get quality consumers for your product or service.
In traditional marketing you have to place your advertisement without implementing the methods, it’s simple & easy to learn. Means of traditional marketing remains the same, so you rarely change your advertising methods. Traditional marketing can bring a prosperous cliental when applied wisely.
It has a wide scope for people who doesn’t have a knowhow of online world. For marketers when targeting these audiences, goals must be specified & details about your product or service has to be precise and simple for the crowd, which enables them to make a decision whether to opt your product or service that you have to offer.
Modern Marketing consists of Digital means to reach a large number of audiences & to get recognized globally. The basis of Modern Marketing can be same as traditional marketing which is to get in front of audience and let them know you exist in the market. Here’s when it gets interesting, Perks of modern marketing has the potential to outreach traditional marketing techniques that are being obsolete gradually.
Modern Marketing Includes:
- Digital Marketing
- Email Marketing
- Website Traffic
- Search Engine Optimization
- Social Media Advertising
Unlike traditional marketing where you need to pay a hefty amount to promoters. It can be difficult for small medium enterprises, Digital Marketing allows you to track performance of your ad campaigns & manage it for necessary changes. Ad campaigns can be monitored and prompt leads generation takes place.. You can easily track competitor’s performance and try to replicate strategies with a touch of your creativity.
Conducting a competitor analysis can be beneficial for the growth in market share. Certain tools are available in the online market; they allow you to monitor content that is grabbing attention of the audience, which empowers to create content that will likely get the attention of the audience you want to target.
If you are new to digital marketing consider going slow & learn different platforms one by one, it is little time consuming but, you will thank me later. There are number of platforms that provide assistance in learning and gain control over advertisement.
For the start up in digital marketing world, you can’t commence all of the activities by yourself. You need to hire professionals to accomplish your marketing goals. It will increase your productivity & let you compete effectively.
In the above discussions about the approaches & which one is better, It depends on the size of your business & goals, what you need to achieve from marketing campaigns. We suggest a mixture of both approaches, applied productively & it will do wonders for your business. Digital Marketing can be beneficial in certain situations & is said to be a futuristic approach but, the importance of traditional marketing can’t be forfeit. STS Media Inc. assists in producing practical marketing campaigns, powerful tools, A complete marketing guide for you to get recognized in the physical yet tangible world of marketing.